Meet the editorial desks behind All In Casino Guide’s coverage of casinos, games, payments and player safety.
Our contributors use editorial pen names to keep their personal identities private. The portraits are AI-generated illustrations, not photographs of the contributors. The profiles describe each desk’s subject remit; they do not claim undisclosed qualifications or first-hand casino tests.
Alex Mercer
Casino Editor
Alex Mercer is the editorial pen name used for All In Casino Guide’s coverage of online casinos, promotions and the gambling industry. This desk focuses on the business behind an operator, how bonus terms affect a player’s choices, and the evidence needed for a useful casino comparison. The remit includes explaining commercial claims without treating them as established facts, separating examples from operator-specific terms, and identifying the jurisdiction when rules differ. Articles published under this name follow the publication’s research, disclosure and corrections policy. Questions about this coverage can be sent to the editorial mailbox.
Jamie Reed
Games Writer
Jamie Reed is the editorial pen name used for All In Casino Guide’s casino-games coverage. The focus is on slots, blackjack, roulette, baccarat and live dealer games, with particular attention to rules, payouts, return to player, volatility and house edge. This coverage is designed to make game mechanics understandable through short explanations, labelled calculations and comparisons that keep their assumptions visible. A theoretical return is not a promise about an individual session, and a strategy is not a guarantee of profit. Articles under this name follow the publication’s sourcing and corrections standards.
Morgan Ellis
Payments & Safety Writer
Morgan Ellis is the editorial pen name used for All In Casino Guide’s payments and player-safety coverage. Topics include deposits, withdrawals, identity checks, payment security, licensing and tools for managing gambling risk. This desk’s remit is to explain what a process can establish, what it cannot establish, and which documents or official sources a reader should check next. Regulatory coverage identifies the relevant jurisdiction rather than assuming that one country’s protections apply everywhere. The work is educational and does not offer individual legal, financial or clinical advice. Corrections and source suggestions go to the editorial mailbox.
Browse Morgan Ellis’s articles
Contact the publication
Send questions or corrections to editor@allincasinoguide.com. See our editorial policy for source checking, disclosures and corrections.